677bet handles your data with the same care you'd expect from a bank. Here you'll find a clear, straightforward overview of how we collect, use, and protect your personal information in accordance with the LGPD.
Full protection of your data
Compliance with Law No. 13,709/2018 — LGPD.
This Privacy Policy describes how 677bet, operator of the Sports Betting and online casino platform available at 677bet.world ("Platform"), collects, processes, stores, and protects the personal data of its users in Brazil.
For the purposes of the General Personal Data Protection Law (LGPD — Law No. 13.709/2018), 677bet acts as controller of the personal data you provide when creating an account, making deposits or withdrawals, placing bets, playing at the live casino, or using any feature on the platform.
By creating an account on 677bet, using our services, or accessing the platform, you confirm that you have read and understood this Privacy Policy and agree to the processing of your personal data as described herein. If you have any questions, please reach out to our privacy team at privacidade@677bet.world before signing up.
This Policy applies to all users residing in Brazil who use 677bet's services, regardless of the device used — phone, computer, or tablet.
677bet collects only the data necessary to provide its services, meet legal obligations, and continuously improve the user experience. Below we detail the categories of data we process:
| Category | Data examples | Primary purpose |
|---|---|---|
| Registration data | Full name, CPF, date of birth, email, mobile phone number | Account creation and verification |
| Financial | Pix key, deposit and withdrawal history | Payment processing, fraud prevention |
| Platform usage | IP address, device, betting history | Security, personalization, service improvement |
| Documents | National ID, driver's license, proof of address | Identity verification (KYC), regulatory compliance |
| Communication | Chat history, sent emails | Customer support, service record-keeping |
677bet collects your personal data in the following ways:
Most of your data comes directly from you — when you fill out the registration form, complete the identity verification (KYC) process, make a deposit or withdrawal, contact support, or take part in promotions. You control what you share, but without the required data, it is not possible to create and operate an account on the platform.
When you access the 677bet platform on your phone or computer, we automatically collect technical data such as your IP address, device type, operating system, browser, and session information. This data is necessary to keep your account secure, detect suspicious access, and improve platform performance — especially during peak traffic moments like Brasileirão match rounds.
The platform uses cookies and tracking technologies to maintain authenticated sessions, remember user preferences, and analyze aggregated usage behavior. For details on how to manage cookies, see Section 11 of this Policy.
In certain cases, 677bet may receive data from identity verification service providers, payment processors (such as Pix, boleto bancário, and credit card transaction processors), and anti-fraud tools — solely to confirm information you have already provided or to ensure the security of your transactions.
677bet uses the personal data collected solely for the purposes described in this Policy. We do not sell, rent, or trade user data. The processing purposes are:
677bet processes your personal data strictly on the basis of a legal ground provided for under the LGPD (Law No. 13,709/2018). The legal bases we rely on are:
| Purpose of processing | Legal basis (LGPD) |
|---|---|
| Account creation, bet processing, and financial transactions | Performance of a contract (art. 7, V) |
| Identity verification (KYC), anti-money laundering | Compliance with a legal obligation (art. 7, II) |
| Fraud prevention and platform security | Legitimate interest (Art. 7, IX) and credit protection (Art. 7, X) |
| Sending promotional communications | Consent (Art. 7, I) |
| Experience personalization and usage analytics | Legitimate interest (art. 7, IX) |
| Compliance with judicial and regulatory decisions | Fulfillment of a legal obligation (art. 7, II) and legitimate exercise of rights (art. 7, VI) |
When processing is based on consent (such as sending marketing communications), you may withdraw that consent at any time, at no cost, without affecting the services you have contracted. To withdraw your consent, access your account settings or contact us by email privacidade@677bet.world.
677bet does not sell users' personal data. Data sharing only occurs in the situations described below, always limited to the minimum data necessary for the specific purpose:
We share data with companies that provide essential services for the platform's operation, including payment processors (responsible for handling Pix, boleto bancário, credit/debit card, PicPay, Mercado Pago, and TED transactions), identity verification providers, casino game suppliers, cloud infrastructure providers, and customer support tools. All such providers are contractually bound to process data only for the purposes specified and to maintain security standards equivalent to those of 677bet.
677bet shares data with government, judicial, or regulatory authorities when required by law or a valid court order. In such cases, we provide only the data specifically requested by the competent authority.
When we identify potentially problematic gambling behavior, we may share limited data with organizations specializing in responsible gambling support in Brazil, always preserving as much of your privacy as possible.
677bet never shares users' personal data for third-party marketing purposes, data brokers, other advertisers' ad platforms, or any company not directly involved in delivering our services.
Some of the service providers used by 677bet may have servers located outside Brazil — such as cloud infrastructure providers or internationally headquartered live casino game suppliers. When this occurs, 677bet takes the necessary steps to ensure that international data transfers comply with LGPD requirements, including entering into specific data protection contractual clauses or verifying that the destination country offers an adequate level of protection.
Any data transferred internationally is limited to the minimum necessary for the specific service and remains subject to this Privacy Policy regardless of where it is processed.
677bet retains personal data for as long as necessary for the purposes that justified its collection, respecting the minimum retention periods required by law:
| Data type | Retention period | Legal basis |
|---|---|---|
| Registration and identification data | 5 years after account closure | Legal obligation and fraud prevention |
| Financial transaction history | 5 years after each transaction | Tax and anti-money laundering legislation |
| Betting and gaming history | 3 years after the account is closed | Legitimate interest and disputes |
| Security and access logs | 12 months | Information security |
| Support communications | 3 years | Regular exercise of rights |
| Non-essential cookie data | Up to 13 months or until consent is withdrawn | Consent |
Once the applicable retention period has expired, data is securely deleted or anonymized so that the data subject can no longer be identified. Anonymized data may be used for statistical and product improvement purposes without restriction under the LGPD.
The LGPD grants you, as the holder of personal data processed by 677bet, a set of rights that can be exercised at any time, free of charge:
Request confirmation that we process your data and obtain a copy of all personal information we hold about you.
Request the correction of incomplete, inaccurate, or outdated data. You can also update your name, email, and phone number directly on the platform.
Request the deletion of your personal data processed on the basis of consent. Data retained due to a legal obligation cannot be erased before the minimum required period.
Request the transfer of your personal data to another controller, in a structured, machine-readable format, in accordance with ANPD regulations.
Object to processing carried out on the basis of legitimate interest, particularly for direct marketing purposes or promotional communications.
Know which third parties 677bet has shared your data with and the circumstances in which that sharing took place.
To exercise any of these rights, contact 677bet by email at privacidade@677bet.world providing your full name, CPF, and the specific request. We respond within 15 business days, in accordance with the deadline established by the LGPD. You may also file complaints regarding the processing of your data directly with the ANPD (National Data Protection Authority).
677bet applies robust technical and organizational measures to protect your personal data against unauthorized access, loss, destruction, alteration, or improper disclosure. The key security measures in place include:
In the event of a security incident that may pose a significant risk or harm to you, 677bet will notify the ANPD and the affected data holders within the timeframes established by the LGPD, including information about what occurred and the steps taken to mitigate it.
Even with all the security measures 677bet has in place, no system is completely immune to risk. We therefore recommend that you also take precautions on your end: use a strong, unique password for 677bet, enable 2FA on your account, and never share your login credentials with anyone.
677bet uses cookies and similar technologies to ensure the platform works correctly, personalize your experience, and analyze service usage. Below, we explain the types of cookies used:
Essential to the platform's operation — they keep your session authenticated, secure your transactions, and remember your language and region preferences. These cookies cannot be disabled without affecting your ability to use the platform.
We collect aggregated, anonymous data on how users interact with the platform — which pages are visited most, where clicks occur, and how long each section holds attention. This information helps us continuously improve the 677bet experience. You can disable these cookies in your browser settings.
These allow 677bet to remember your usage preferences — such as your favorite sport displayed on the homepage or your preferred payment method — making future sessions more convenient. They can be disabled without affecting core platform features.
You can manage or block cookies directly through the settings of the browser you use on your phone or computer (Chrome, Safari, Firefox, etc.). Most browsers let you view, disable, or delete cookies by category. Please note that disabling necessary cookies may prevent you from accessing your account or completing transactions.
677bet services are intended exclusively for individuals aged 18 (eighteen) and over. The platform does not intentionally collect personal data from minors. If you are under 18, you must not create an account, make deposits, or use any of 677bet's services.
If 677bet determines that a minor's data was inadvertently collected — for example, due to a falsified date of birth during registration — that data will be immediately deleted and the account will be closed, with funds retained for review in accordance with the Terms and Conditions.
Parents or guardians who discover that a minor has created an account on 677bet should contact us immediately at privacidade@677bet.world so that the appropriate steps can be taken without delay.
677bet is an 18+ platform. No service, promotion, or communication is directed at minors.
677bet may update this Privacy Policy periodically to reflect changes to its services, applicable legislation, or data processing practices. Any significant change will be communicated to users via their registered email and/or a prominent notice on the platform at least 15 days in advance.
The date of the last update is shown at the top of this document. We recommend reviewing this Policy periodically to stay informed about how 677bet protects your data.
Continued use of the platform after an updated Policy takes effect constitutes acceptance of the new practices described. If you do not agree with the changes, you should close your account and withdraw your available balance before the effective date of those changes.
To exercise your rights as a data subject, ask questions about this Policy, or file complaints regarding the processing of your personal data by 677bet, please use the channels below:
For requests related to your rights as a data subject under the LGPD.
For questions about your account, betting, casino, deposits, and withdrawals — available 24/7 via the platform's live chat.
677bet responds to privacy-related requests within 15 business days, within the timeframe established by the LGPD. For unresolved complaints, you may contact the ANPD (National Data Protection Authority), the regulatory authority responsible for enforcing the LGPD in Brazil.
Our Commitments
Privacy is not just a legal requirement — it is a genuine commitment 677bet makes to every Brazilian user who trusts the platform.
Every step of data processing at 677bet has a defined legal basis under the LGPD. No data is collected without a specific, declared purpose. You know exactly why each piece of information is requested — and you have the right to question any processing not described in this Policy.
Law No. 13,709/2018677bet does not sell users' personal data to any company, data broker, or advertising platform. Your data is used solely to operate the platform, ensure security, and fulfill legal obligations — full stop.
Zero commercializationAll financial transactions and sensitive data on 677bet are protected by SSL/TLS encryption. From your Pix key to your credit card details — nothing travels in plain text. The same security standard used by Nubank, Itaú, and Bradesco to protect your accounts.
Active SSL/TLSAccess, correction, portability, deletion, objection — every right provided under the LGPD can be exercised at 677bet without any red tape. Simply send an email to privacidade@677bet.world and we'll respond within 15 business days with the actions taken.
Response within 15 business days677bet collects only what is strictly necessary for each purpose. We don't ask for more data than needed to create your account, process your Pix withdrawals, or verify your identity. Less data collected means less risk for you.
Data minimization principleThis Policy clearly lists all cases in which your data may be shared — and those are limited to the essential service providers needed to operate the platform and legal authorities when required. You may request a detailed report at any time on who your data has been shared with.
Report availableSign up with the confidence of knowing your personal data is handled responsibly, with end-to-end encryption and full LGPD compliance.